Published by Brian E Adams on
When I first heard about Twitter I thought it was the stupidest idea ever. It was just the worst part of Facebook: the status update. None of the other benefits of Facebook.
It took me a long time, but I came around in 2015 and became a devoted user.
I use Twitter as a news aggregator. I follow my favorite news sources and opinion makers who are more likely to engage with you directly than in other mediums. It’s incredibly useful for getting quick, pithy perspectives on events and issues.
The real estate community has not saturated Twitter. You won’t get very much from posting with #realestate. But there are some active users and opinionmakers on the social network worth following if you are a Twitter aficionado yourself!
Follow These People!
I went through and posted some of the more interesting tweets from the more interesting real estate professionals. Some of these folks also run great real estate blogs, are reps from the National Association of Realtors, or with the major real estate news sites like Inman news.
But some are just regular ole’ real estate agents who are engaged with some premium Twitter content.
Just click the tweet and then follow!
WARNING: be prepared to find out more about them (and their politics) than you perhaps care to know. Politics is everywhere on Twitter!
Brian Boero – @1000wattbrian
Contrarian take (I’ve heard so much trash talk on this in the past year): “Anywhere” was a great name choice for the former Realogy.
— Brian Boero (@1000wattbrian) March 30, 2023
Chris Smith – @Chris_Smth
— Chris Smith (@Chris_Smth) February 14, 2023I don’t care if Open AI, Google, or Microsoft wins.
I care if I win.
Cofounder of Curaytor and author, Chris Smith is active in the real estate tech and leadership space.
Dror Poleg – @drorpoleg
As I pointed out a few months ago, “flight to quality” means “the only people still signing leases are the people that still have money, for now.” It doesn’t mean “build more expensive office and you’ll be fine.” https://t.co/Cp72Yv0VAr pic.twitter.com/FAqDjrXJ9j
— Dror Poleg (@drorpoleg) March 28, 2023
Dror Poleg is an author and a tech writer, focusing on the built world of both commercial and residential real estate. You can count on him to surface interesting perspectives on the cutting edge of our industry.
Diana Olick – @DianaOlick
“The number of #apartments under construction stands at the highest level since November 1973, which means a slowdown for apartment starts is approaching," per Danushka Nanayakkara-Skillington, @NAHBhome asst vp for forecasting and analysis.
— Diana Olick (@DianaOlick) February 16, 2023
Diana Olick is the real estate correspondent for CNBC and a reliable source for industry market news and updates.
Glenn Kelman – @glennkelman
“For people who moved here during the pandemic, their anxiety and stress is off the charts,” one of our field leaders said. “But I’m a FLORIDIAN. All heck is breaking loose, and I'm just sitting on my patio drinking a beer.”
— Glenn Kelman (@glennkelman) October 6, 2022
Glenn Kelman is CEO of Redfin, but also, from time to time, will post his authentic and intriguing observations on the business. It’s worth paying attention!
Rob Hahn – @robhahn
Judging by emails and messages over the last couple of hours… maybe the real estate industry will finally wake up to what the F has been going on for the past few years? #OrNot
— Robert Hahn (@robhahn) March 30, 2023
Rob Hahn is cohost of the podcast Industry Relations, as well as the owner of the Notorious ROB site where he creates in depth analysis of industry events, analysis of the financials of the biggest players, and has opinions he is eager to share with you!
Michael Wurzer – @mwurzer
I wonder how this self-learning system will do trying to get permission to access MLS APIs? Seriously, though, RESO APIs have always been about spurring innovation but security/permissions are obstacles. https://t.co/dgavvkjxMO
— Michael Wurzer (@mwurzer) March 3, 2023
CEO of FlexMLS, Michael contributes his opinions to Twitter frequently, touching on not only the MLS space but proptech generally.
Eric Stegemann – @EricStegemann
#RealEstate brokerages, if your #proptech vendor is charging you extra for SSL certs for every agent website, change your vendor! Holy cow, SSL certs have been table stakes since at least 2016. @TRIBUS does not charge for agent SSL certs!
— Eric Stegemann (@EricStegemann) March 6, 2023
Eric Stegemann is CEO of TRIBUS and frequently engages in plenty of nerdy conversations on Twitter about MLS, technology, websites, and UX.
Drew Meyers – @drewmeyers
what were the biggest stories/development for proptech in 2022? Besides iBuyer carnage.
— Drew Meyers (@drewmeyers) December 12, 2022
Sam DeBord – @samdebord
Residential real estate: take note and reassess photos/media licenses. https://t.co/HZGgDJRawN
— Sam DeBord -Real Estate 𝔇𝓐𝕋∀ 🅂🅃🄰🄽🄳🄰🅁🄳🅂 (@samdebord) February 27, 2023
Sam DeBord is CEO of the Real Estate Standards Organization (RESO) and is at the forefront of the digilitzation of property data.
Greg Fischer – @gregofisch
Just saw a featured listing image where the agent captured a vertical photo from their mobile phone of their computer screen showing a picture of the exterior of the home in their browser on an old sold listing from a different MLS with their bookmarks and tabs visible.
— Greg Fischer (@gregofisch) April 4, 2023
Greg Fischer is a prolific Twitter commentator and Realtor from whom you are likely to get interesting takes and debates!
Marc Davison – @marcLdavison
Buyers def do. But Sellers read it even more closely. It's why it needs to be special. In a way, the listing description should read like a love letter from the listing agent to the seller. After all, they're describing something very special to them. https://t.co/o5Iqos6fMo
— Marc Davison (@marcLdavison) January 31, 2023
Marc Davison is cofounder of 1000Watt and a real estate branding guru.
Greg Robertson – @gregrobertson
Great point. I don't think anyone knows the unintended consequences of YLYL since it's never been done successfully nationally. Also is "agent responsivness" going to get better if its the listing agent? https://t.co/CzO1PJ2d6O
— The Fabulous Greg Robertson (@gregrobertson) March 29, 2023
Greg Robertson hosts a podcast at Listing Bits, cohosts a podcast with Rob Hahn, and was the cofounder of W+R Studios, including the Cloud Agent Suite, purchased by Lone Wolf Technologies.
Brian Adams – @hooquest
— Brian E Adams (@hooquest) April 7, 2023I asked ChatGPT to explain why it would not disrupt real estate agents.
American agents, at least. Maybe Canadian brokers are in trouble…. pic.twitter.com/Oh4seJDnV7
This is my account. I post my thoughts from time to time. I have another, anonymous account I save for politics. Keep politics and business separate, folks!
Bill Lublin
I totally agree with him & have always felt that companies are about more than Fee structures, but it’s kind of funny to see Nick quoted on this because his was one of the franchises that started that race 😉 https://t.co/Z9TYis1sPn
— billlublin (@billlublin) August 22, 2020
Bill is a Realtor who doesn’t mind sharing his opinions on industry news and trends.
Byron Lazine – @ByronLazine
WHAT THE SVB COLLAPSE MEANS FOR REAL ESTATE: https://t.co/V4AjNhMVwg pic.twitter.com/fqVNuulqEA
— Byron Lazine (@ByronLazine) March 13, 2023
Byron is a host of multiple podcasts and prolific content creator with YouTube videos. You can learn more at his website.
Logan Mohtashami – @LoganMohtashami
Why would a boomer pay for housing when they own free and clear homes?
— Logan Mohtashami (@LoganMohtashami) April 7, 2023
I never understood this logic, which was supposed to have an inventory boom starting from 2015-2025 https://t.co/7wiGUn9p1o
Logan posts relentless housing data and statistics as the lead housing analyst for Housing Wire.
Jay Thompson – @TheJayT
Kicking off the afternoon at #TurnOn2023 with a poetry reading.
— Jay Thompson (@TheJayT) March 21, 2023
This ain’t your typical real estate conference. pic.twitter.com/mgL2hgWKgp
Jay Thompson is a former AZ blogger and broker, and former spokesperson for Zillow. Now he is a semi-retired professional industry commentator.
Best of Nextdoor – @bestofnextdoor
— Best of Nextdoor (@bestofnextdoor) August 18, 2020
And how about one more Twitter feed to follow, just for fun…
Twitter for your Real Estate Business
I personally don’t think Twitter is useful for real estate marketing. Maybe someone is rocking that, but I don’t know of anyone.
If you are looking for a social media platform to build your business on, I recommend almost any one of the other social networks before I would recommend Twitter.
Controversy is what sells and gets retweets on Twitter. And controversy is an unlikely business strategy for drumming up the right kind of attention to fuel your business.
The exception might be for those heavily invested in their personal brand and with strong opinions on the industry or a particular cause like a charity.
Instead, Twitter is better used for following industry opinion-makers (or complaining to airline customer service). You’ll get some of the rawest and most unfiltered takes on Twitter, and opportunities to interact with our industry’s community.
Finding More Twitter Accounts to Follow
Twitter makes it easy to snoop on whom (whom, dangit!) other people are following.
Find some of your favorite real estate industry people and then peruse the accounts they follow. You’re sure to find some great resources.
Great Twitter accounts are addicted to Twitter, and you will find that they post regularly, often on a daily basis. They’ll also engage with comments. Those are your surest signs of an account worth following. The best real estate Twitter accounts actually use Twitter and don’t just dump their blog content.
Twitter is also very fond of recommending people to follow based on whose profile you’re looking at.
I wouldn’t look to Twitter for how-to resources like tips for selling real estate or social media marketing. Instead, for educational resources, I recommend curating your reading from some of the top industry pubs. Set up a Feedly account!
Conclusion
Anyway, whom did I miss?
Updated April 7, 2023; Originally published August 26, 2020.
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